Go Places Toyota iPad Application 2014
Categories: UI & UX, Digital Design & iPad, Travel & Lifestyle
Client: Toyota
Go Places with Toyota is a free travel and touring guide from Toyota Australia that is as much about the journey as it is about the destination. It is a bi-annual guide in magazine format with travel information from all over Australia. Fully interactive and re-crafted specifically to enjoy on the iPad, it features: capital cities, major centres and regional areas, suggested journeys to experience, surrounding areas to explore and to inspire new adventures, maps, images, events, places to stay and eat, advice and insights from the locals, the latest news from Toyota, beautiful images and video content.
The magazine and iPad application has been redesigned to provide a more modern and sophisticated feel, using larger images with plenty of white space to breath. Images are used as large as possible to seduce viewers into the travel destinations. The Toyota brand colour is used throughout as a call to action, ensuring a consistent design language and user familiarity. Visual elements such as finger size buttons are used to provide the user with the most convenient user interface for when using the application ‘on the road’.
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